It's summer time and the season for hot weather and swimwear. That is where Andrea Iyamah comes in with her newest collection. “There’s something mysterious and daring about the Egyptian culture that sparked my curiosity. Symbolism was important in telling the story behind our SS16 collection” says designer Andrea Iyamah.
This season collection is culturally rooted from Egypt. Andrea Iyamah tries to incorporate pyramids into their first in-house made prints with the high-octane geometry, lines and angles in different bubbly colors.
The campaign aptly conveys the inspiration behind the collection with the choice of a dessert as the location and a far away pyramid in sight. Makeup is kept in theme, with the exaggerated eyeliner that Biblical Egyptians are known for and hair – short and messy.
The campaign was directed and photographed by remarkable visual artist and photographer William Ukoh of Willy Verse.
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